Unexpected Combinations
To generate buzz and create meaningful touchpoints for the Bagel Bites brand, BKGD Creative collaborated with GCN to develop a suite of assets for a live-streamed event where gaming influencers and their parents faced off in a series of Bagel Bites–branded challenges—both in-game and in real life. The event was amplified by a playful and interactive social media campaign, encouraging audience participation and building excitement across platforms.
Services:
STRATEGY, BRANDING, SOCIAL MEDIA, MULTIMEDIA, PRINT MEDIA, PACKAGING, WEB DESIGN, CAMPAIGN, TRADESHOW, SIGNAGE
By aligning our design with gaming culture and leveraging top-tier influencer partnerships, we ensured authenticity and excitement. Every element—from visuals to interactive components—was crafted with quality and engagement in mind, resulting in a vibrant experience that resonated and drove massive participation.
Strategy
Web Skins & Takeovers
Broadcast Graphics
Promotional Prizing
Digital Ad Campaigns
Stats
Prizing Overview
A total of 1,030 entries were submitted for custom-branded Bagel Bites prizes, which included:
135 Sweatshirts
135 Beanies
135 Baseball Hats
110 T-Shirts
48 Throw Blankets
28 Wall Clocks
19 each of:
Gaming Headsets
Gaming Chairs
Gaming Microphones
PS5 Consoles
Varsity Jackets
Custom Bagel Bites–branded gear and tech amplified fan excitement and engagement.
Total VOD Views: 22,791
Chat Messages: 2,649
Thumbnail Impressions: 1,411,100
Live Stream Video Embed Impressions Across GCN: 25 million
With over 40,000 clicks
Flexible, fast-turn creative for a fast-moving industry
Our ongoing partnership with GameSquare shows the power of having a creative team that understands the pace, culture, and expectations of modern esports and gaming audiences. Whether we’re building pitch decks or producing live content, BKGD Creative continues to deliver work that helps GameSquare grow, perform, and connect—with style.
RELEVANT WORK