Abstract composition with textured paper, creases, and torn edges in shades of blue, black ink splatters, and geometric triangle patterns.
Logo of Faster Street, featuring the words 'BETTER STREET' with a stylized bow tie icon above.

Delivering Mobility

Better Stretch is a privately owned, locally operated business serving the Elmhurst, Illinois community. The team brings together deep expertise in both business and fitness, united by a mission to improve lives through expert-led, assisted stretching. This personalized approach enhances flexibility, supports muscle health, reduces stress, and promotes overall well-being. Each session is tailored to meet clients at their individual level, ensuring a customized and effective experience.

When Better Stretch approached BKGD Creative for this branding project, their goal was to develop a brand that quickly, simply, and clearly communicated the mission of their mobile stretching service focused on mobility and movement.

Services:
STRATEGY, LOGO, BRANDING, MERCHANDISE

Primary Logo

Comparison of simple stacked and full stacked logo designs for Better Stretch with the tagline Delivering Mobility, featuring a bowtie-shaped graphic above the text.

The Brand

The brand’s identity emphasizes flexibility and accessibility. The “stretching bar” in the brand mark symbolizes reach, extension, and elasticity, while the tagline’s slightly pulled appearance reinforces that sense of stretch. The phrase “Delivering Mobility” clearly communicates what sets this service apart: a professional stretching experience brought directly to the client.

Brand Elements

Floor plan of an office space with two small offices on the left, a large open area in the center, and a reception or main area on the right featuring abstract shapes and the text "Delivering Mobility" in three different colors.
Color palette chart labeled "Brand Colors" with six color swatches and their hex, RGB, and CMYK values. Colors from left to right: coral, blue-gray, light beige, light blue, dark gray, and light gray.

Brand Elements

A laptop and smartphone displaying a website about mobility and stretching, with black background and shadows.

Brand Application

Collection of promotional merchandise for Better Stretch, including a gray water bottle, orange T-shirt, orange foam roller, orange shipping box, navy tote bag with slogan, and a gym towel.

Mobile Mobility

Live in the Elmhurst area? Interested in assisted stretching or want to see what BKGD Creative developed for the Better Stretch team? Visit their website to learn more.

VISIT BETTER STRETCH

RELEVANT WORK

< Helping WhyGolf help golfers suck less

Manito Country Club celebrates 100 >