BKGD Creative partnered with Drops of Life CBD to develop a new brand for their existing FreshGrown TX company. They wanted a brand that was distinctly Texan, playful, and visually connected Texas culture with cannabis culture. BKGD created a brand aesthetic inspired by vintage Western motifs, incorporating iconic symbols like six-shooters, cannabis leaves, filigrees, cowboy hats, and rattlesnakes. The outcome is a fun, old-school Western Texas look that is uniquely FreshGrown TX.