Crafting a brand that inspires young people.
BKGD Creative proudly partnered with South Bay Athletic Club in Wilmington, CA to develop their branding, website, signage, advertising, and social media presence. Our collaboration aimed to help forge a meaningful connection between at-risk youth and athletes at USC. Through dynamic visuals, compelling narratives, and a cohesive brand identity, we crafted an engaging platform that inspires and empowers young individuals. This initiative highlights the positive impact of sports mentorship and fosters a supportive community where dreams are nurtured and futures are shaped.
Legendary Sports
Services:
STRATEGY, BRANDING, SOCIAL MEDIA, MULTIMEDIA, PRINT MEDIA, PACKAGING, WEB DESIGN, CAMPAIGN, TRADESHOW, SIGNAGE


Strategy
BKGD Creative developed a brand identity that merges athletic heritage with modern design, using classic discus imagery as a nod to the sport’s roots. The clean, contemporary aesthetic is elevated by bold sports photography and rich textures, reinforcing a dynamic visual language that embraces both history and progress.
Custom Mural
Our very own, Jesse Pierpoint was able to showcase his incredible painting skills when The South Bay Athletic Club asked for a mural depicting the legendary throwing olympians that have come through the historic program at USC. You can see more of this project clicking the button below.
A reminder of why we do what we do.

At BKGD we love the work we do, but we especially love working on projects that have an impact on a community.